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When you gain visibility through SEO, people see your company’s name more often. This leads to improved brand recognition and increased popularity.Organic visibility, leading to increased website traffic, is a monumental benefit of SEO.SEO improves your online presence, increases organic traffic, and helps you grow your business. Why Technical SEO Is ImportantOn-page and technical SEO are entirely within your control. Additional context can help search engines rank your content more appropriately, which gives you a better chance of ranking for your targeted keywords and reaching your target user. When either search engines or those searching find dead-end pages or pages with error codes instead of information, they will find it very off-putting. SEO audits are the single best way to figure out why you're not getting SEO results. There are many different things a SEO Consultant can do for you. Build Quality ContentOne of the top UK SEO Consultants, Gaz Hall, believes: Content writing plays a huge role in the overall SEO strategy a business uses to meet its marketing goals. In order to reach your target audience, you must extensively plan, before you can even begin to create content. SEO content writers take on distinct types of content projects – those that usually have an end goal of increasing organic traffic. A secondary aim will be to attract links to a website, although this is harder than people think. If your company is only interested in getting larger volumes of organic search engine traffic to a company website, blog or seeks to compel more web-based traffic to interact on your company’s social media pages, then SEO content writing uses keyword phrases to grab traffic for these kinds of branding purposes. To create an SEO friendly content piece, you need to start thinking of SEO processes right from the offset. An independent B2B SEO Agency has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy. Analyse Your Competitor's SEO PlanTaking the time to do a competitor analysis will help you grow your business and stay on top of market trends. It’s an important part of any business strategy, whether you’re just starting out or are an established brand looking to understand a new competitor. Ask any business consultant and they will rank competitive analysis as one of the key activities that any business must perform relentlessly. Given the easy availability of sophisticated business tools and data assimilation processes through Artificial Intelligence, competitive analysis is no longer as complicated and time-consuming as it was in the past. Identifying the competition in a market helps determine if your business idea is feasible. Information gathered during an SEO competitive assessment also directs how a product/service should be positioned within the market Competitive analysis provides you with a benchmark against which you can measure your growth. Make sure that your SEO Agency knows what search engine recommendations are. Why The Keyword Discovery Process Is Still A Crucial Part Of Your Search Engine Optimization StrategyIf you try and stuff keywords into your content or rank for keywords you are not relevant for, you will get no where fast and waste a lot of time and money and quite possibly get slapped by Google. The truth of the matter is that Keyword Research is actually the most vital ingredient to any digital marketing strategy and should be one of the first actions any business takes in its digital marketing implementation. Like flour in a baking recipe, without it your digital marketing strategy, like your baking is likely to fall rather flat. Google Trends can be an excellent source for monitoring and tracking changes in search engine volume for keywords over time. It also gives you a set of related queries that you can then iterate on to get more ideas to build out your keyword list. SEO is about helping searchers to find your site or pages. More importantly, it’s about making sure that people who may actually want or need your content, service or products find you. These people are your prospective customers. To understand what they will be searching for, you first need to understand them. The best SEO York is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page. Important SEO StatisticsCome explore these eye-opening stats about SEO to see how search engine optimization is impacting your business today. 0.16% of the most popular keywords are responsible for 60.67% of all searches. 13.53% of keywords with ten searches per month or fewer consist of only one or two words. Most top-ranking pages get ‘followed’ backlinks from new websites at a pace of +5%-14.5% per month. 92.42% of keywords get ten monthly searches or fewer. 52.2% of all website traffic worldwide comes from mobile phones. The top-ranking page gets the most search traffic only 49% of the time. Potential clients have to trust the judgment of the SEO Specialist as to how strong the competition is, what site optimization is required, and what opportunities exist. Quality BacklinksBacklinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs. When one website mentions another website and creates a clickable link that takes you to it, this is considered a backlink. It is not merely referencing the website or it’s web address. A backlink is a process of linking to another site from your site. It could be directly from your website or in the content that you are creating. Backlinks make it possible for us to find related and supporting content. Google attaches much more importance to the quality of your backlinks than to their number. The reason for this is that Google wants to counteract the purchase and sale of links and ensure the significance and trustworthiness of backlinks. With a SEO Consultancy ensuring the success of your online marketing program, you can focus your attention back on running your business. Put Together A Local SEO StrategyBy following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas. Link opportunities for local SEO are much more limited. You’re fighting to rank for hyper-local keywords, which tend to not have a lot of search volume, and you will be working with websites with low authority to start. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). If you’re a local business owner and have your own store, restaurant, saloon, or any kind of firm with a physical location, optimizing for local search is the number one thing you should do if you wish to thrive online and build your business authority fast. An experienced Professional SEO Service will help you to improve your ranking on the search engine while also not exceeding your budget. Be Found GloballyYou need to develop an Web Optimisation strategy for each of your export markets, taking into consideration country specific searching trends and habits. This will ensure you will be found locally. If you’re planning on keeping your content the same across each of the languages you use on your site, then I find that a subfolder/subdirectory structure is usually the best approach. It’s a handy way to keep everything in order and comes with the added benefit that search engines tend to crawl subdirectories more often than they do subdomains. International SEO will enable you to establish your business in other countries. The enhanced global user experience will help establish your business as a global brand. This will result in more customers returning to your website, and last but not least, increase your profits. A local IP is a clear SEO signal, just like your international URL. It is the experience of working as a SEO Agency Yorkshire that determines success. Act only on the guiding principles that wil do the most justice to your business and the people that comprise it. Search engine optimization is an art that is constantly developing. It is founded of course on developing a compelling website and digital marketing strategy that deliver high-quality content together with a great user experience. Discover supplementary insights regarding SEO Experts on this Moz page.Related Articles:SEO Specialists Perfunctory InformationEarn More Revenue Through SEOSEO Consultancy: Bring New Opportunities To Light